For a Tobacco Free Wales
Smoke Free Futures:
Tobacco Control
Conference
Abstract Title: Introducing No Smoking Day 2011
No Smoking Day is a social marketing campaign, helping you to help smokers to quit. Be one of the first to find out about the new theme for 2011. With three-quarters of a million smokers quitting on No Smoking Day 2010 and a further 1.5 million accessing information on the Day, research shows No Smoking Day is one of the most cost-effective public health campaigns in the UK.
Find out what the tipping point is for smokers, how you can use the 2011 theme for your own work, the resources available to make your life easier, best practice for events and who won the Organiser of the Year Awards. And if you’ve seen Cecilia Farren in action, then you’ll want to see what surprises she has in store for you this year!
Dan Tickle, Chief Executive of No Smoking Day will also present recent independent research on why No Smoking Day is still one of the most cost-effective campaigns in the UK.
Dan Tickle joined No Smoking Day as the new Chief Executive in August 2007. Dan has worked within the voluntary sector for over ten years, with a background in marketing, campaigning and public relations. During his career, he has led health promotions campaigns for a diverse range of charities, including Mencap and The National Deaf Children’s Society. Most recently he led the marketing activities of The Blue Cross charity, reaching out to new audiences with award-winning online initiatives and information services.
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