For a Tobacco Free Wales
Smoke Free Futures:
Tobacco Control
Conference
Gerard holds a PhD in Social Marketing from the University of Strathclyde. He is Professor of Social Marketing at Stirling and is Director of the Institute for Social Marketing and the Cancer Research UK Centre for Tobacco Control Research. Gerard's academic career began in 1980 at the University of Strathclyde where he was appointed the first UK Professor of Social Marketing and where he founded and directed the Centre for Social Marketing. In recent years Gerard has acted as a Temporary Advisor to the World Health Organisation on tobacco and alcohol marketing as well as blinding trachoma, and a Special Advisor to the House of Commons Health Select Committee during their enquiries into the tobacco and food industries. He provides regular guidance on social and critical marketing to the Scottish, UK and European Parliaments. He has also acted as an expert witness in litigation against the tobacco industry.